AHLEE DEL ROSARIO
AHLEE
DEL ROSARIO
Alyza Marie D. Del Rosario
FULL NAME
B.A. Communication Arts
Major in Writing
University of the Philippines Los Baños
SOFTWARE SKILLS
WORK EXPERIENCE
MAKATI DEVELOPMENT CORPORATION (2015 - 2025)
CORPORATE COMMUNICATIONS ASSOCIATE →
SENIOR GRAPHIC ARTIST / CORPORATE COMMUNICATIONS SUPERVISOR
Agency-hired (2015–2016);
Direct hire Jan 2017; Regularized & promoted April 2018
RESPONSIBILITIES
VIDEO PRODUCTION
Led production of corporate, marketing, instructional, and e-learning videos, including motion graphics and animated infographics. Managed storyboarding, scripting, scheduling, and post-production while supervising editors and animators, ensuring timely delivery of high-quality, brand-aligned content.
GRAPHIC DESIGN & BRANDING
Created and applied brand assets, including logos, posters, brochures, catalogues, merchandise, and digital illustrations. Provided strategic direction for visual campaigns, ensuring consistency across print, digital, and social media channels.
CONTENT AND CAMPAIGN DEVELOPMENT
Developed campaign concepts, scripts, and multimedia content for social media, websites, email communications, and internal platforms. Translated communication objectives into engaging visual narratives to support marketing and employee engagement initiatives.
MEDIA GOVERNANCE AND ASSET MANAGEMENT
Managed digital media assets with proper archiving, version control, and compliance with branding and licensing. Oversaw production equipment maintenance to ensure smooth multimedia operations.
LIVE BROADCAST DIRECTOR
Directed internal live and hybrid broadcasts by overseeing visual flow, transitions, and media playback. Coordinated with technical and production teams to ensure smooth, professional execution of live events.
BC MEDIA, INC. / BC MAGAZINE (2013 - 2015)
GRAPHIC ARTIST → SENIOR GRAPHIC ARTIST / ASST. CREATIVE DIRECTOR
RESPONSIBILITIES
LAYOUT & PRINT PRODUCTION
Designed and prepared magazine layouts, ensuring print-ready content and visual consistency across issues. Managed page composition, typography, and image placement to deliver polished final layouts for publication.
PHOTOGRAPHY & PRODUCTION SUPPORT
Provided photography and assisted on production shoots for magazine content. Captured high-quality images and coordinated with editorial and design teams to meet content requirements.
CREATIVE DIRECTION
Directed and conceptualized production shoots for magazine content, ensuring alignment with editorial vision and creative standards. Collaborated with writers, photographers, and designers to produce visually compelling content.
COPYWRITING & PROOFREADING
Supported the editorial team by creating, editing, and proofreading copy. Ensured clarity, accuracy, and adherence to style guidelines while maintaining the magazine’s editorial voice.